I build things across borders, then write down what the data alone couldn’t tell me.
Hi, I’m Sarath. I run international content operations at KukuFM, and pay attention to how AI, marketing, media, and the operational calls underneath them behave once the presentation ends. I’m wrong a fair amount. The writing is how I narrow the error bars.
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Recently published
All writing
Marketing · Media & Culture
Microdramas: The Soap Opera Shrinks, and Brands Move In
Microdramas have rebuilt the soap opera's oldest bargain, cheap and addictive stories for an audience that returns daily, and marketers are working out how to buy in.
AI · Marketing
There's a New Consumer in Town, and It's Invisible
E-commerce traffic from AI agents just rose 4,700% in a year. The buyer you now have to win over cannot see your ad, your logo, or your story. It only reads your data.
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