By day I run international content operations at KukuFM, where I own the localisation engine behind our expansion into Southeast Asia: dubbing Hindi microdramas into Bahasa Indonesia, building the acquisition slate, and running the performance and influencer marketing that gets them watched. Before that I set up KukuFM’s Movies category and ran the marketing for its first film.
I’m drawn to the small operational decisions that quietly become strategy: who gets context, where quality is defined, what a team measures, and which exceptions are allowed to stay exceptional. That is what most of this writing is about.
Margin of Error is where I work those questions out in public. I write about AI without pretending the implementation is incidental, about marketing beyond the campaign, and about media as both culture and machinery.
The short version
I trained as an engineer at IIT (BHU) before MICA and my way into product, marketing, and media, which is probably why I trust a spreadsheet and distrust it in equal measure. This site is intentionally not a résumé. The writing is the longer introduction.
- NowContent & localisation ops, KukuFM — Bengaluru
- BeforeFlipkart · ZS Associates · co-founded Harbour
- StudiedMICA Ahmedabad · IIT (BHU) Varanasi
- Writes aboutAI · marketing · media · operations